ISAP #17 - How to Close the Gap Between Interest and Participation in Study Abroad with Samantha Martin

Samantha Martin - Inside Study Abroad

In today's episode, I’m talking with Samantha Martin, co-founder and CEO of Via TRM, a software solution that helps offices and organizations nurture students from point of interest to re-entry. This episode is a little different. Beyond talking about Sam's personal story, we get down and dirty with detailed strategies on how any office (with any budget) can close the gap between students who are interested in studying abroad and those who actually do it.

In the student advising cycle, we're often focused on the students who are ready to apply. But what about the students who are curious, not sure if it's for them, who are basically just window shopping at the early stages of the process? What about those students? 

Sam shares the system they've developed at Via and how any office can deploy these strategies regardless of their budget or staff. 



  • All about Sam's International Education story and how she went from study abroad participant to tech company founder all before the age of 30
  • What exactly is a Traveler Relationship Management tool
  • The massive gap between the number of students who plan to study abroad and those who actually do.
  • The critical strategies every organization should be deploying to close the gap between interest and participation
Carpe Diem Education - Inside Study Abroad

Today's episode is sponsored by Carpe Diem Education. Carpe Diem is a program provider specializing in small group experiential education semesters abroad. Their programs focus on community, cultural immersion, service learning, and adventure. Through a partnership with Portland State University, participants can receive college credit and financial aid. They offer two options for going abroad: a 3-month Group Semester or a Latitudes Year (3-month group semester plus an independent focused volunteer placement). Currently, Carpe Diem offers semesters in East Africa, India, Oceania, Southeast Asia, the Americas, Cuba, and here in the States their Indigenous America Program! You can learn more about Carpe Diem at  and let them know that Inside Study Abroad sent ya!