AboutĀ me
Welcome!
Ā
Most personal branding advice ends with "...then quit your job and become a content creator."
Mine doesn't.
Brand Equity is built to grow your career, notĀ replace it.
I've been consistently building a personal brand since 2005 ā not the kind built to go viral, the kind built to compound.
It's led to multiple successful brands and businesses, a six-figure industry-leading career development program, several senior leadership roles I never applied for, and the room to say yes to what's next.
Over the last two decades, I've helpedĀ build study abroad and travel media companiesĀ to multiple seven-figures ARR, teams of 120+ people on two continents,Ā raised capital for my own travel tech startup, andĀ bootstrapped a six-figureĀ solopreneur business (Inside Study Abroad).
And I did a lot of it while traveling the world full-time.Ā Ā
Along the way, I became a three timeĀ founder, TEDx speaker, author, podcaster, global digital nomad, and dog-mom.
Now I help professionals like you build a personal brand that pays dividends ā and grows a career on your terms.
You can explore more from me on YouTube: business, branding, and Kajabi strategy, broken down by someone actually doing it.
I'm currently working on
Brand Equity
Brand Equity is my weekly newsletter for anyone who wants a career and an income that grow without becoming someone you're not. Deposits that pay dividends. Recognition that opens doors. And the freedom to choose how you work, earn, and live.
Every issue draws from twenty years of building brands, businesses, and a personal brand that has surfaced opportunities I never could have dreamed up myself. No content hamster wheel. No hustle. Just the long game, explained by someone actually playing it.
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Via TRM
My main focus is my role as Senior Vice President of Global Strategy & Marketing at Via TRM, where we help universities and global education organizations run smarter programs and keep their travelers safe.
I didn't apply for this role ā the Via CEO found me through my work, my writing, and a brand I've been consistently investing in for years. It's the clearest proof I have that brand equity pays dividends.
The New Dorothy
AfterĀ 20+ years of building brands, growing companies, and stamping passports in 60+ countries, I'm betting the next 20 will be even more interesting. The New Dorothy is where I'm documenting all of it ā including the slightly unhinged decision to buy a 126-year-old abandoned house in my rural Kansas hometown and bring it back to life, one weekend at a time.
It's a YouTube channel, a newsletter, and a running record of what happens when you stop waiting for an interesting life to find you and go create one instead.
The Study Abroad Journal
The Study Abroad Journal is the only guided goal-setting, action-planning, and reflection experience designed for study abroad students by study abroad experts.
Running since 2016,Ā it's sold thousands of copies and used by hundreds of universities as their pillar pre-departure and on-site tool. But beyond that, it's earned both income and brand equity in the background year after year. Another clearĀ exampleĀ ofĀ a brand deposit that keeps paying dividends, long after I made it.
Past Projects & Work
A portfolio of past positions, projects, and businesses ā each one a deposit that helped build everything that came next.
Learn more about my career on LinkedIn ā
30-Day Solopreneur Roadmap
If you want to earn side income as a one-person business, this is where I'd start.Ā
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Unlock the strategiesĀ I'veĀ used toĀ build a personal brand that pays dividends
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AI-proof your career by capitalizing onĀ your unique skills & experiences (that only come from a life lived)
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Learn exactly what I'd do today to build myĀ one-person business from scratch
