#004: Personal Brand or Business Brand? Which one is right for your online business?

Should you start your business under your personal brand or a business brand name? This is one of those questions and decisions that can be completely paralyzing to people when they are thinking of building an online business.

This is a question I've personally struggled to answer in my own business - should I build my entire business under my name - Brooke Roberts - or should I create a separate brand name?

Clearly, I decided to build a business brand in Brazenist.

But why?

In today's show, I’m outlining the five most important questions you need to consider when deciding between a personal brand or a business brand for your business.

I'm also sharing what made me decide to build Brazenist - a business brand - instead of building everything under my own name, Brooke Roberts.

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I'm also sharing what made me decide to build Brazenist - a business brand - instead of building everything under my own name, Brooke Roberts.

The most important thing to take away is that there is no right or wrong decision. Just make the best choice based on the data you have right now. And then start making some magic happen!