My "bad YouTuber" confession: 2025 earnings revealed
by Brooke Roberts
Jan 31, 2026
I did something a little bold this week.
I opened up my YouTube analytics and showed the internet exactly what a "bad YouTuber" earns from the platform.
And when I say bad, I mean it:
I didn't publish a single new video in 2025 (with caveats*).
I barely touched social media outside of LinkedIn for work.
I didn't push any traffic to my channel.
So what happened to my little 3,000-subscriber channel when I essentially abandoned it for nearly two years?
I went through my analytics month by month, filled out a spreadsheet live on camera, and learned some fascinating things about what content actually creates passive income.
I haven't updated you in about 912 days.Â
Not because nothing was happening — but because I wasn’t sure how to talk about all of it yet.
Sure, I popped in occasionally. A false start with Travel Confessions. The occasional Kajabi deal (still my favorite platform for building a personal brand). A random update here or there. But nothing consistent. Nothing intentional.
If you’ve followed me for ...
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