Not because nothing was happening — but because I wasn’t sure how to talk about all of it yet.
Sure, I popped in occasionally. A false start with Travel Confessions. The occasional Kajabi deal (still my favorite platform for building a personal brand). A random update here or there. But nothing consistent. Nothing intentional.
If you’ve followed me for a long time, you already know this about me: I have very big ideas. Sometimes I follow through. Sometimes I launch something with great fanfare and then… crickets.
That's the real, embarrassing truth. No gatekeeping here. You’re getting the fully unvarnished, not-even-close-to-perfect version of brand building.
So let’s catch up — speed-run style.
With some pictures sprinkled throughout. ☺️
The Last 2.5 Years (Speed Run)
Here’s the condensed version of what I’ve been up to:
I did something a little bold this week.
I opened up my YouTube analytics and showed the internet exactly what a "bad YouTuber" earns from the platform.
And when I say bad, I mean it:
I didn't publish a single new video in 2025 (with caveats*).
I barely touched social media outside of LinkedIn for work.
I didn't push any traffic to my channel.
So what happened to my little 3,000-subscriber...
Earn lifestyle freedom with a brand that builds long-term equity.
